
Engineering KPEIZ: Real-Time Social Analytics with Graph APIs & Stripe
KPEIZ was engineered to solve a common challenge for digital marketing agencies: aggregating fragmented social media metrics into unified, actionable intelligence.
Technical Implementation - Social Graph API Integrations: Developed automated ingestion workers querying Facebook Graph API and Instagram Graph API to retrieve post engagement, impressions, reach, and demographic data. - Real-Time Aggregation: Built Node.js background processors to sanitize and calculate comparative KPIs, benchmarking brand performance against industry averages. - Interactive Visualizations: Powered customizable client dashboards using Chart.js, rendering interactive engagement curves, audience heatmaps, and downloadable PDF reports. - Subscription & Payment Processing: Integrated Stripe billing for recurring subscription plans, webhook reconciliation, and automated invoicing.
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